Design Jones

I’ve had the pleasure of working on several identity creation projects in the last couple of months. Each has been challenging in it’s own way and that’s why I love working on them – the process of solving unique problems.

There have also been a few bumps in the road that have helped me clarify the reasons why I have my own design process, why I only present a single solution and why certain jobs take time and need that time to develop and be refined.

Design Cubicle have a really interesting interview with Steve Jobs, discussing the relationship with his designer Paul Rand who created the Apple logo. What is clear is how much value Steve placed on his designer getting to know the organisation, developing a realtionship of trust and most importantly that the designer was a business problem solver first and foremost.

You can view the interview HERE. There are also another couple of articles I found both helpful and reassuring: ‘Ten logo design tips from the field’ and ‘Do you want fries with that logo’.