Logos Are Dead!?
February 2nd, 2010
Yeah that title caught my attention too! It came from Simon Manchipp of London-based studio SomeOne and is part of a fascinating article over at LogoDesignLove HERE. It’s well worth checking out.
Whilst the statement is blunt and perhaps going a little far, there are many really good points here. Logos must be part of a brand and cannot simply be the ‘hero’ by themselves anymore. I think there are plenty of brands that can be built without the need of an accompanying icon or symbol but for others it’s a great tool to quickly convey the message and personality of a brand.
They also make comment about the need for brands to work across so many new platforms and the challenge of making something that can work on a 16×16 pixel favicon or Twitter avatar.
“The ‘favicon’ or ‘twibbon’ is now the equivalent of the ‘black and white fax’ that we all learnt (years ago) was the minimum requirement for a logo to be recognisable as. These are much smaller applications than we have ever had to deal with, and ones where traditional logos are struggling.”
“Lastly, the amount of platforms, media, applications (and now ‘experiences’) that need to be branded has multiplied significantly with technology. People simply get bored quicker and brand worlds allow the conversation to ‘flow’.”
