Bridging The Gap
January 22nd, 2009
For a new client it can feel like a long, uncertain wait between initially signing of a brief and then the presentation of the solution. To reassure clients that their goals have been understood and give them a sense of the direction research and development is taking I often try to send them a set of digital mood boards. The are a great resource for further establishing trust and maintaining the level of excitement for a project, here is a recent example from a great project currently underway.
