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	<title>Design Jones exists to create, transform and build brands that make a difference! &#187; Relationship</title>
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		<title>Bridging The Gap</title>
		<link>http://www.designjones.co.uk/bridging-the-gap/</link>
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		<pubDate>Thu, 22 Jan 2009 15:52:59 +0000</pubDate>
		<dc:creator>lutherspicer</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Mood Boards]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://www.designjones.co.uk/?p=382</guid>
		<description><![CDATA[For a new client it can feel like a long, uncertain wait between initially signing of a brief and then the presentation of the solution. To reassure clients that their goals have been understood and give them a sense of the direction research and development is taking I often try to send them a set [...]]]></description>
			<content:encoded><![CDATA[<p>For a new client it can feel like a long, uncertain wait between initially signing of a brief and then the presentation of the solution. To reassure clients that their goals have been understood and give them a sense of the direction research and development is taking I often try to send them a set of digital mood boards. The are a great resource for further establishing trust and maintaining the level of excitement for a project, here is a recent example from a great project currently underway.</p>
<p><img class="alignnone size-full wp-image-383" title="mood-boards" src="http://www.designjones.co.uk/wp-content/uploads/2009/01/mood-boards.jpg" alt="mood-boards" width="725" height="400" /></p>
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