Design Jones

“There is no charge for awesomeness”

The other night we watched ‘Kung Fu Panda’ on Blu Ray. Having missed out on seeing it at the cinema I was really blown away by how good the film was but even more enjoyable were the film opening and closing credit sequences! For a long time it’s been a dream of mine to one day create movie title sequences and as a lover of annimation I’ve been pleasantly suprised by the resurgence of 2D annimation within this field. Ratatooille, Enchanted, Catch Me if You Can, The Incredibles have all used this medium as it allows for more surrealism and dynamic storytelling than say live action or 3D annimation where the goal is always more and more photo realism. The opening dream sequence to Kung Fu Panda is a really good example of hand drawn annimation, created by a small team of 12 people led by James Baxter. You can view it here and find out more about how it was done.

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